Using the mantra “We Know Glass”, the new campaign includes the development of a new logo that builds on the well-recognized equity of AGR International while establishing a unique identity for American Glass Research. This new logo will appear on all customer touch points.
The new marketing campaign will include an E-newsletter, trade journal as well as digital advertising, a complete upgrade of the website and the launching of a new LinkedIn, site all with a new tagline ‘We Know Glass’.
The marketing campaign has been developed to reinforce American Glass Research’s worldwide leadership position in defining glass quality. It describes the full range of services and recognizes the rich 87-year history upon which their reputation has been built.
The marketing initiative is part of the continuous improvement program at AGR that already includes investment in new equipment and further increasing their expertise in glass manufacturing and design with the addition of four new scientists within the past two years. AGR is also expanding their schedule of training seminars at various locations around the world.
American Glass Research, with offices in Butler PA, Maumee Ohio, and Krakow Poland, is a division of Agr International, a leading supplier of equipment and services specifically designed to meet the quality assurance and process management needs of the global container and packaging industries. Visit their websiteamericanglasssresearch.com.